Fortune has released the above video on-line featuring Stephanie McMahon speaking at the Most Powerful Women Summit in Washington, D.C. yesterday.
Below is an excerpt from the article that corresponds with the video:
The WWE also empowers fans by tweaking its in-ring storylines based on whatâs resonating with viewers, said McMahon: âWeâre taking feedback in real time.â And in WWE NXT, the companyâs developmental league, âour audience is actually determining who makes it to the next levelâand they know it,â adds McMahon.
âOur audience tells us what they love, what they donât like, andâworstâwhat they donât care about,â she says.
She also attributes recent changes to the womenâs wrestling league to WWE fans who used Twitter to demand that female athletes get more screen time and better storylines. The hashtag #GiveDivasAChance trended for three days, says McMahon. The attention spurred her and her father, WWE chairman and CEO Vince McMahon, to make significant changes to the division, including launching the all-womenâs Mae Young Classic tournament, named after an iconic female wrestler of the 1930s and â40sâwhich took place in September.
Related: Mick Foley Shares How He Really Feels About Stephanie McMahon
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon speaks onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon speaks onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon and Sports Illustrated Lead Anchor Maggie Gray speak onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon speaks onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon and Sports Illustrated Lead Anchor Maggie Gray speak onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon and Sports Illustrated Lead Anchor Maggie Gray speak onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon and Sports Illustrated Lead Anchor Maggie Gray speak onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon and Sports Illustrated Lead Anchor Maggie Gray speak onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon speaks onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)
Stephanie McMahon
WASHINGTON, DC – OCTOBER 11: WWE Chief Brand Officer Stephanie McMahon speaks onstage at the Fortune Most Powerful Women Summit – Day 3 on October 11, 2017 in Washington, DC. (Photo by Paul Morigi/Getty Images for Fortune)